The mission of the Ministry of Agriculture, Animal Industry and Fisheries is “To transform subsistence farming to commercial agriculture” accompanied by the vision of “A competitive, profitable and sustainable agricultural sector.”
To deliver on the two, the Ministry facilitates the development of agribusiness to
- Increase incomes
- Increase production and productivity
- Increase exports
- Increase capacity to create jobs in the sector
This is done through support for uptake of modern technologies for mechanization, critical farm inputs, post-harvest technologies, value addition, development of markets, extension services, research, model farms and exhibitions including the flagship Source of the Nile National Agricultural Show.
The “My Agribusiness, My Profits” Campaign is a flagship product of the Ministry aimed at boosting agribusiness development and investment to deliver the best possible progress online and media-based communication can positively influence.
This campaign cuts across from the farm to the final consumer.